Rupert Murdoch
Somebody explain the internet to this guy. He’s obviously too old to realize that search engines drive people to his websites. Anybody who only wants to read the two sentence google summary of the article was either never going to be his customer, or has decided that the article sucks (and wouldn’t pay for it anyway.)
It was tough to decide, but he wins over Microsoft, who apparently thinks that paying sites for “search content” is going to turn into an economical business model. Except MSFT is 10 years to late to be able to crush Google via financial competition.
Put the ads on your site, Murdoch, or lock the doors and make people pay to get in. If you don’t show up in Google’s results, it simply means I’ll click on whichever site does. Consider search engines to be free advertising.